In 2022 Biltmore celebrated its 125th anniversary. In the spirit of that milestone, we were commissioned to concept six new stores: a confectionary, a jewelry store, a children’s store, a bookstore, a Christmas store, and a brand store. We worked on name development, spatial design, as well as product design to bring this vision to life.
Fans of decadent desserts will rejoice as they enter this heavenly Parisian patisserie nestled in the hills of the Blue Ridge Mountains.
Inspired by quintessential French aesthetics, this identity for La Belle Vie draws from the travels of George and Edith. With a balance of classic and ornate elements, it remains refined yet playful, and fit to call itself a Parisian patisserie.
Freshly crafted each morning by our renowned master pastry chefs, a treat from La Belle Vie is the sweetest way to celebrate your visit to Biltmore. French-inspired toile de jouy decor welcomes guests as they enter, while whimsical artisan packaging is as much a treasure as the delicacies contained inside. La Belle Vie is sure to become a cherished experience that will leave your friends jealous and your tastebuds craving more.
At Bijoux & Société, we honor Edith Vanderbilt’s passion for travel, glamour, and style with an impeccable collection of exquisite jewelry. With a wide variety of gifts and accessories, you’ll find timeless elegance and old-world charm suitable for celebrating every occasion and milestone. Select a keepsake from fine jewelry featuring hand-selected gemstones, diamonds and precious metals, or choose from non-precious pieces designed for everyday wear. From statement earrings to classic pendants, each heirloom is a true symbol of sophistication and artistry like no other.
With the birth of their only child, Cornelia, the home of George and Edith Vanderbilt became even more magical. The Casa dei Giocattoli provides the same sense of wonder and imagination Cornelia brought to Biltmore. A miniature locomotive chugs around the store’s perimeter following a whimsical version of the historic route from New York to North Carolina.
Here you’ll find dollhouse replicas of Biltmore ready to connect the estate’s past with your child’s imagination. Puppets and softies of the woodland animals found in the Blue Ridge Mountains come to life, just as they did during Cornelia’s childhood. With whimsy and charm in every detail, the Casa dei Giocattoli is an experience within itself.
George Vanderbilt’s vision for a self-sustaining estate established the Biltmore’s reputation as a world-renowned environmental steward. Epicurean honors Vanderbilt’s legacy of protecting and nurturing the land with a focus on growing the freshest, locally-produced foods. Browse an assortment of quality kitchen essentials or indulge in gourmet dips, sauces, and dressings supplied by the Biltmore’s gardens’ harvests. It’s the best way to savor the taste of Western North Carolina all year long.